About Cmgp

Friday, August 28th, 2009 at 10:06 pm

CMG Partners asked:

As a strategic marketing and sales consulting firm headquartered in Durham NC, we work with organizations along the complete continuum of the company, product and customer lifecycles, from helping companies identify, evaluate and exploit new market opportunities to refining and re-energizing existing businesses, brands, and strategies. In developing and executing effective go-to-market strategies, CMG Partners works to tightly connect business goals and client capabilities with customer needs. To accomplish this, we employ a mix of traditional brand and business strategy development methodologies as well as proprietary techniques and tools that integrate brand, positioning and communication strategies with both the company and the market. CMGP works with clients in a wide variety of industries, including communications, technology, professional services, financial services, consumer goods, publishing, nonprofit, education and health insurance. Our client roster includes companies of all sizes in both the U.S. and internationally, ranging from Fortune 500 companies such as Marriott International, Sprint Nextel, O2 (formerly BT Cellnet), MCI, and VeriSign, to mid-sized and entrepreneurial ventures. Our project work includes:

• Creating successful go-to-market strategies for the launch of a multitude ofnew products and services in a range of industries

• Launching half a dozen companies and business units including a new URL(.biz) and a UK-based wireless company

• Developing and implementing ionamin without prescription initial branding and marketing strategies for a handful of companies including Marriott International Architecture & Construction (a division of Marriott International), Sprint Nextel,Network Solutions, and NeuLevel

• Leading half a dozen companies into new market segments including several leading companies’ Hispanic initiatives

REPRESENTATIVE CLIENT LIST

Banknorth

BlueCross BlueShield of NC

BT Cellnet (mmO2)

Cendant

CMS Information Systems

Community Catalyst

Connect South

Cyra, A Leica Company

Engineered Nano Sciences (ENS)

Equinox Fitness Clubs

General Ecology

Intersections

Kenan-Flagler Business School (UNC)

Marriott International

MCI Communications

Network Solutions NeuLevel

Nextel Communications

Nextel International

Raritan Computer

RealBenefits

Sainbury’s

Salient Stills

Sentillion

Skillspoint

Sprint Nextel

VeriSign

Visage Mobile

Wei East

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